Every year Illumia participates with great enthusiasm in National Food Collection Day, an opportunity to engage people and raise their awareness of the problem of food poverty, inviting them to make a concrete gesture to help others by doing the shopping for those who are poorer-off.
In fact, anybody can donate part of their shopping in order to help meet the needs of those that live in poverty. Thanks to its workers, who become Food Collection “volunteers”, Illumia contributes to the initiative by “adopting a supermarket” and directly managing the collection process that takes place on the premises. This year the initiative welcomed an additional special contributor: Bologna FC, who took to the field with us, doing their shopping and handing it over to the Banco Alimentare Foundation.